CMAC Presentation for CCA 2021
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- 2021-05-05
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- CRTC, CBC, Diversity, Broadcasting
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- English
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CCA 2021 – Thursday, June 3
Session 3: 1 pm-2:15 pm (Mountain Time)
Panel “Knowing the Canadian Audience”
CBC or CRTC – Who is Kicking the Can on Diversity?
By Dr. Gretchen King (Lebanese American University/CMAC)
and Dr. Felix Odartey-Wellington (Cape Breton University/CMAC)
READ FULL PRESENTATION HERE (PDF) | VIEW THE PRESENTATION SLIDES (PPT) | WATCH THE PRESENTATION VIDEO (MP4)
OUTLINE
1. [3-min] Overview: Brief overview of 30 years since 1991 Broadcasting Act and CBC licence renewals at CRTC
2. [1-min] Research Question: Is Canada’s national public broadcaster reflective of the “multicultural and multiracial nature of Canada” within its programming and among its employees as obligated in the 1991 Broadcasting Act?
3. [3-min] Theoretical Framework:
a. Feminist Political Economy of Media
b. RTC & International Agreements
c. What does this mean for audiences?
i. Employment and Reflection for "Protected Groups"
4. [1-min] Methodology:
a. Applied methods include CMAC’s participation throughout public process and submitting data for CRTC’s consideration, review of public record, and transcript analysis
5. [3-min] Data and Findings:
a. Employment Equity Members at CBC/SRC
b. Reflection Analysis: Accounting for Diversity in CBC 2020 TV Programming
c. Case Study of CRTC process
6. [1-min] Conclusion
a. Links to research questions and literature
7. References
RESOURCES
· CMAC submissions to CRTC: http://www.CMACentre.ca/2020/12/10/advocacy-updates/
· Oral Hearing Presentation by CMAC for CRTC 2019-379: https://archive.org/details/cmac-crtc-2019-379
·
Commission letter denying CMAC's 4th and 5th procedural requests to add data to the public record and the Dissenting Opinion of Commissioner Claire Anderson: https://crtc.gc.ca/eng/archive/2021/lb210409.htm
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